Transition to Subscription Campaign
EVT has earned its place as a leading provider of advanced robotics and manufacturing solutions since its incorporation in 2008. Building their reputation early on through strategic relationships and referrals, EVT approached R.CO to create a stronger online and trade show presence to create new demand, enable their sales team, and grow their brand.
EVT’s marketing team was proactive in involving their sales team in our creative strategy process. We established a collective effort to develop a web experience that would enable their sales team and generate new leads, while maintaining the brand guidelines and identity that EVT’s founding team set forth.
Creative & flawless execution with a sense of urgency & focus on results is how I’d describe the Royal team.
The launch of the new EVT website and sales enablement microsite commenced during the same week of their first trade show of 2016. The newly established strategy of content driven marketing combined with interactive sales tools, provided for a winning strategy. EVT achieved a level of exposure unmatched at any previous trade show, and the flow of traffic from their booth lead to a huge jump in web traffic, resulting in net new business opportunities.